ManpowerGroup Greece, on behalf of its client, an international gaming operator, is in search of a Digital Marketing Specialist, to join the Marketing team, working on-site, in the company’s office in Athens, Greece.
Responsibilities:
The candidate will develop, implement, track and optimize the company’s digital marketing campaigns across all digital channels, working with the marketing team, supporting teams (such as developers/graphic designers), and partners to launch campaigns on time and on budget.
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Monitor quantitative and qualitative characteristics of traffic coming from each channel of communication
- Identify relevant audience and create efficient Look alike campaigns
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Unify metrics across all analytics tools aiming to have identical performance reports
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Analyze behavior flow in order to spot areas of improvement
- Collaborate with agencies and other vendor partners
- Work closely with CRM team to define marketing strategies for CRM and retention activities on customers
- Create marketing concepts and execute effective marketing campaigns to enhance the customer experience, maximize activity to generate return on investment and increase customer lifetime value
- Coordinate with local marketing managers
- Monitor target markets and competitors
Requirements
- A degree in Marketing/Business Administration or related field
- At least 3 years of experience in a Marketing position ideally from an agency environment
- Proven work experience in digital marketing
- Experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, Adwords) to evaluate campaign and website performance
- Seniority to comprehend the complexities of an online B2C product
- A strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Excellent reporting amp; analytical skills
- Strong analytical skills and data-driven thinking
- Excellent knowledge of English language (written and verbal)
Benefits
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