B2B Content Marketing Manager
Dialectica, Greece
Job Description
About Dialectica
Founded in 2015, Dialectica is one of the fastest growing knowledge sharing businesses, currently employing 800+ professionals globally. At Dialectica, we are on a mission to achieve unparalleled customer recognition as the most trusted knowledge sharing platform in the world and to build a truly great organisation that attracts and cultivates top talent. Our clients are typically large institutional investors, such as private equity firms and hedge funds, corporates and strategy consultancies. Our service offering enables insights-driven-decision through deep understanding of client needs, excellence in client service and driven talent that curate unique insights solutions.
Dialectica has also been recognized as one of Europe’s fastest-growing companies for 2021 by the Financial Times and as one of the Best Workplaces and a top employer in Greece in 2020 amp; 2021 by the Great Place to Work Institute.
About the Role
We’re looking for a driven, enthusiastic, and self-motivated B2B Content Marketing Manager to join our Global Marketing amp; Communications team.
The ideal candidate would have a strong storytelling ability and passion for transforming corporate information into clear, cohesive, well-paced narratives that inspire and educate our key stakeholders - top business leaders from across the world - drive product awareness and generate qualified leads. As a B2B Content Marketing Manager you will be leading all B2B-related content strategy for Dialectica’s external and internal communications channels, as well as product copywriting and sales collaterals. You will report to the Marketing amp; Communications Manager while partnering with the Head of Business Development, and working closely with the Client Service and Product teams.
Key Responsibilities
- Develop and execute B2B content marketing plans
- Research, write, edit, and publish original content, including blog posts, white papers, case studies, infographics, guides, podcasts, videos and content tools that support all stages of the funnel
- Create compelling business development collaterals from presentations and emails to leaflets and landing pages
- Develop content using multiple formats (video, blog, e-books, webinars) and channels to generate qualified leads
- Produce captivating thought leadership content, based on data and insights, that can be used for PR campaigns, including contributed articles.
- Develop content for internal-facing communications
- Stay on top of industry news and competitive developments to bring fresh content ideas to the table
- Monitor content performance and report on content analysis, metrics, and KPIs
Requirements
- 5+ years experience in content and/or communications (in-house or at an agency)
- Experience in any of the following industries is preferred: consulting, financial services, information services, SaaS
- Experience working in fast-paced environments with tight deadlines
- Excellent written and verbal communication skills
- Fluent in English
- Proven content development and strategy experience across multiple formats (e.g. written, video), presentations and digital channels (i.e. blogs, webinars, landing pages)
- Advanced SEO skills
- Ability to use imagery to help tell a story
- Experience with any of the following would be considered a plus: Salesforce, WordPress, Photoshop, Unbounce, Google Analytics, Mailchimp, Medium, graphic design
- Strong attention to detail and proven ability to manage multiple priorities
Benefits
- Competitive base salary with additional performance incentives
- Coverage under the company’s collective health insurance plan
- Learning and development opportunities (e.g. onboarding, Mini-MBA, on-the-job training and many others!)
- Hybrid work model amp; extra personal/flex days and paid volunteer days a year for your favourite cause
- Company sponsored team-bonding events
- Weekly health amp; wellness activities, gym discounts, healthy breakfast, snacks and beverages
- Entrepreneurial culture and amazing coworkers!
- Opportunities to develop new skills and progress your career in a global organization