Marketing Lead- Viva Services
Viva Wallet, Greece

Experience
1 Year
Salary
0 - 0
Job Type
Job Shift
Job Category
Traveling
No
Career Level
Telecommute
No
Qualification
Master's Degree
Total Vacancies
1 Job
Posted on
Jan 16, 2023
Last Date
Feb 16, 2023
Location(s)

Job Description

A subsidiary of Viva Wallet, Viva Services offers a pan-european ticketing marketplace with 12 years of experience, thousands of clients, and millions of tickets issued annualy.


We are looking for a Marketing Lead with great enthusiasm for the event ticketing industry to join our team in Marousi, Athens (on-site). The Marketing Lead will be responsible to head, develop and implement all marketing functions, in order to build and maintain a strong brand for our ticketing services across local and European markets. The successful candidate will be responsible for finding innovative ways to communicate our products, tracking, and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing materials are in line with our brand identity.


More specifically, as Marketing Lead, your responsibilities will be:

  • Responsible to build the overall marketing roadmap along with the marketing team and ensure deliverables are on track (yearly and quarterly).
  • Prepare and monitor the marketing budget and allocate funds wisely.
  • Deploy successful marketing campaigns and own their implementation from ideation to execution.
  • Design and execute end-to-end activations to generate traffic and drive conversion, including Product marketing, content, partnerships, and SEO.
  • Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis.
  • Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
  • Oversee and approve marketing material, from website banners, social media channels to newsletters and case studies.
  • Build strategic relationships and partner with key industry players, agencies, and vendors.
  • Analyze consumer behavior and adjust email and advertising campaigns accordingly.

Requirements

  • 8+ years’ experience in the Marketing Department, with at least 3 years in a leadership role.
  • Outstanding project management skills, with ability to lead cross-functional teams.
  • Great ability to design, develop and maintain core marketing processes.
  • Ability to lead and facilitate, brainstorming, review, and final read-out.
  • Proven experience in managing marketing budgets, budget forecasting and reporting.
  • Ability to produce reports and derive valuable insights and analysis.
  • Knows how to manage, develop, motivate, and retain a high performing marketing team.
  • Exceptional knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience in setting up and optimizing Google Adwords campaigns.
  • In-depth knowledge of digital marketing tools and best practices.
  • BSc/MSc degree in Marketing or related field.
  • Excellent verbal and written communication skills in English.
  • Creative thinking and problem-solving skills.
  • Exceptional time-management and multitasking skills.

Benefits

  • Competitive salary package
  • Bonus scheme
  • Health and life insurance for you and your family
  • Top of the Line tools and equipment
  • Career and competencies development
  • Modern workspace environment

Job Specification

Job Rewards and Benefits

Viva Wallet

Information Technology and Services - Copenhagen, Denmark
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