CRM Specialist (Ref. 0102210)
Ogilvy Greece, Greece

Ogilvy seeks to recruit a CRM Specialist to join one of its fastest growing units. The candidate will be responsible for designing, managing, and deploying the CRM campaign strategy, for some of the greatest brands in the Greek Market.

Requirements

• 2+ years of experience in a CRM role.
• Proven track record of implementing omni-channel CRM campaigns and hyper aware of CRM trends, best practices, and technology.
• Hands on experience working with an ESP (certified Salesforce Marketing Cloud is preferred) and a web analytics provider.
• Hands on experience working with Email Marketing Platforms (Salesforce, Mailchimp, Contact Pigeon, Adobe, Microsoft Dynamics, Moosend, etc.).
• Analytical thinker with a depth of knowledge in digital analytics, campaign tracking, and ROI metrics.
• In-depth understanding of key customer metrics (acquisition rate, retention rate, churn rate, etc.) and the ability to recognize how they impact the business.
• Degree in Marketing, Communications, or related field.
• Strong oral, written, communication, and presentations skills.

Responsibilities

• Play a strategic role in CRM management to build loyalty, increase lifetime value, and reduce churn rate by engaging customers with the most targeted, relevant, and personalized content at each stage of their lifecycle.
• Effectively manage CRM strategy and implementation of campaigns (Newsletter, viber/sms, push notifications); be responsible for scheduling, sending, editing amp; testing CRM campaigns while ensure campaign’s layout, design and overall content are optimized for best results per channel.
• Develop and execute data driven, omni-channel CRM strategy.
• Identify amp; analyze users’ behavior patterns, build customer segmentation and personalization strategies, conduct A/B testing, design ongoing communications plans targeted to those segments.
• Assist in the design and content development of user experiences, including design of customer journeys, promotional links, loyalty tactics, etc.
• Track customer/business KPIs and overall performance, working with brand stakeholders to identify the performance drivers and ideate actionable next steps.
• Manage ongoing reporting of CRM metrics and stay up to date on the latest industry trends amp; best practices and evaluate emerging CRM marketing technologies.

Benefits

• A competitive package matching the candidate’s skills and experience.
• Private medical health insurance program.
• Gain access to the best local and global knowledge resources amp; training.
• Great work environment.

Job Rewards and Benefits