Senior Copywriter and Content Manager (Remote-first)
wappier, Greece
Job Description
WHO WE ARE:
wappier is building the Next Generation of Marketing Technology, by deploying AI and dynamically transforming data-driven intelligence into optimal consumer-centric interactions. By analyzing billions of data facts per day, wappier models, predicts, and influences each consumer’s behavior in real-time. The platform’s machine learning-based 3D data visualization, engagement amplification, next best action and pricing optimization solutions dynamically understand what each consumer needs in order to engage more, stay with a brand longer, convert quicker, and take an action. Enterprises can leverage a sophisticated suite of descriptive analytics to review the past, predictive analytics to forecast the future, and prescriptive analytics to affect future behavior maximizing their revenue and lifetime value for each individual customer.
wappier was founded back in 2016 with a vision to change the martech landscape by a team of 5 tech veterans. We are now a team of 90, with 70% of the company on engineering and data science roles. Backed by first-tier US VCs, and having reached cash-flow profitability, we expect to reach 120 people by Q4 2021 and 200 a year later.
The best is yet to come, come grow with us!
WHAT WE ARE LOOKING FOR:
We are looking for a Senior Copywriter amp; Content Manager - a highly creative, digitally savvy storyteller. Someone who can create content that inspires, engages, and drives action. Someone who can take complexity and distil it into a few unforgettable words. You may be called on to write headlines, short- and long-form copy, email campaigns and updates, or brainstorm fresh, creative ideas.
RESPONSIBILITIES:
- Generate a content calendar that delivers against business needs and aligns to key corporate themes/product releases/industry trends
- Develop engaging content that builds awareness of our brand and our portfolio in the industry, and efficiently drives quality business leads
- Create messages, creative approaches, and direction of storytelling vehicles to deliver key messages across different mediums and channels
- Write copy for multiple channels, including website, blogs, social media, videos, email communications, marketing collateral, case studies, webinars and related content derivatives.
- Track SEO rankings for key topics and keyword analytics and optimize the website copy to drive the highest search rankings and organic traffic
- Keep up to date with emerging brand storytelling trends and build knowledge of our business, industry and technology trends to help direct content strategy
- Monitor and measure effectiveness of activities to apply learnings to future plans
- Partner closely with Sales, Product, Digital, and UI/UX/Graphic Designers
Requirements
- Bachelor in Journalism, Communications, English, or Creative Writing
- 5+ years of experience with a portfolio that demonstrates a strong ability to tell compelling stories through copywriting and content development across a variety of mediums/formats and channels
- Ability to take a highly technical subject matter and translate it in a way that is easily understood and engaging
- Ability to translate high level brand values through impactful communications
- Attention to detail
- Excellent command of English
THE IDEAL CANDIDATE WILL ALSO HAVE
Benefits
At wappier we are growing our team with the vision of having top performers who contribute directly to the growth of the company.
We offer:
- Stock option incentive plan
- Private health insurance plan for you and your dependents
- Annual training budget allocated to certifications and courses of your choice
- Employee referral bonus scheme
- Online yoga sessions
We are an equal opportunity employer and value diversity. All employment is decided on the basis of qualifications, merit and business need.