Senior Performance Marketing Specialist
Cosmos Sport S.A., Greece
Job Description
Cosmos Sport SA is a Greek Retail company founded in September of 1982. First store opened in Heraklion-Crete and since then the network expanded 53 further physical stores, 4 retail brands (Cosmos Sport, Sneaker10, Sports Factory, Slamdunk) 4 on-line shops and thousands of happy customers. Cosmos Sport is a constantly growing omnichannel company with a strong passion for sportswear, street style and limited items. Our team consists of 750 highly skilled, self-motivated young people, who love sports and have a passion for innovation!
Our Digital Presence and Ecosystem is wide and one of the most distinctive in Greece, having been awarded several times in the e-Volution Awards, and Peak Performance Marketing Awards by Google. Our team has been shortlisted 2 times in Google Premier Awards, where the Best Performance Marketing campaigns are awarded at European level! We consider ourselves as ‘tech-driven’ and we are always passionate about ‘making things happen’!
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If you love data, digital analytics, data driven results, growth hacking, and have a ‘sky's the limit’ mindset, check this exciting new opening in our Performance Marketing Team!
We are looking for a Senior Performance Marketing Specialist based in our offices in Athens Agia Paraskevi to evolve our dynamics in Greece and Cyprus. The role reports to the Group E-Commerce Manager.
Responsibilities- Lead, manage and develop a team of 2 talented performance marketing specialists.
- Create, monitor, optimize and measure PPC campaigns in Google, Facebook, Instagram, Affiliates, and any other marketing platform and/or tool the company is using (TikTok, LinkedIn, Programmatic, Viber/SMS, Pinterest).
- Day-to-day management of all paid media accounts including bidding, optimization, testing, department inquiries amp; requests, seasonal adjustments, and roll-out of new campaigns and promotions.
- Budget forecasting and detailed reporting across all advertising platforms.
- Research keywords and potential targeting options provided through platforms either during the reporting stage or during customer acquisition efforts.
- Develop daily, weekly, monthly, or custom dated reports by aggregating and analyzing information from web analytics tools such as Google Analytics and Google Data Studio.
- Provide accurate reports and analysis to company management to demonstrate effective return on advertising spend (RoAS).
- Analyze campaigns performance and propose optimization actions.
- Provide brief and ensure timely delivery and provide feedback on visuals delivered by Cosmos Sport creative and marketing team.
- Attain key performance indicators such as reducing the website bounce rate, increasing dwell time, or improving conversion.
- Freely share knowledge, insight, best practices, tactics, and ideas.
- Ensure knowledge of the digital marketing industry is kept up to date and relevant by networking/researching/reading blogs and news sources.
- Drive demand/increase awareness and harvest the demand, in order to achieve sales target in the most profitable way.
Requirements
- Ability to manage a team and lead by example.
- Minimum 3 years of experience in performance marketing-related positions and/or e-business, business consulting, digital marketing, e-commerce.
- Proven experience in Programmatic Advertising, Affiliate Marketing, and Influencer Marketing.
- Keen on Innovation and Technology.
- Bachelor’s degree preferably in Economics, Information Technology, Engineering, Mathematics, Marketing or Statistics. Master’s is a plus.
- Excellent knowledge of Paid Media platforms and programmatic advertising, including Google Ads, Facebook/Instagram, and LinkedIn for paid promotion, targeting, and measurement.
- Excellent knowledge of Google Analytics.
- Established sense of duty and ownership.
- Fluent in Greek amp; English.
- Proficiency in MS Excel, Google Sheets amp; PowerPoint.
- Analytical thinking and capability to understand business requirements.
- Ability to translate business indicators into actionable strategies.
Nice to have:
- Leadership and target-oriented culture, combined with an internal urge to grow teams, and people.
- Google Ads Certification, Facebook Blueprint Certification, and/or Google Analytics Certification.
- Experience in Programmatic Advertising, Affiliate Marketing, and Influencer Marketing.
- Basic HTML or any other programming language.
- Basic knowledge of Google Tag Manager.
Benefits
- Competitive re