STRADIGI CONSULTING, on behalf of adidas, is looking to recruit a Senior Manager Digital Partner eCommerce for South Eastern Europe
Purpose amp; Overall Relevance For The Organization
- Responsible for leading the growth of the digital wholesale channel amp; accountable for improving the financial performance of the defined key digital accounts
- Demonstrate leadership of your field of expertise and execute the required initiatives and capabilities to win the digital marketplace
- Act as the local ‘centre of expertise’ responsible for increasing sell through and market share across all online channels and accounts (pure player, eMarketplaces and omni channel digital sales) with a focus on the key digital players across the Cluster
- Driving the digital agenda across the Cluster organization together with cluster Digital stakeholders to increase digital knowledge and experience
- Work closely with the Market Digital Partner Commerce (DPC) organisation, overseeing implementation of the overall digital sales acceleration strategy and initiatives, and ensuring relevance within the Cluster
Key Responsibilities
- Increase Digital WHS sell-out and Digital share of adidas amp; Reebok brands for your Cluster accounts through improved brand visibility amp; presentation, product findability and enhanced consumer experience that will improve key digital metrics
- Input into the European DPC strategy to help drive best-practice amp; consistency in our approach across Europe and facilitate best practice sharing, upskilling and tool distribution within the Cluster
- Responsible for forecasting online sales growth within your Cluster and staying up to date with overall online market growth
- Lead Digital transformation across the cluster and provide expertise to Key Account teams through driving Digital Shelf optimization
- Increase performance of Digital Brand Activation across eCom platforms in the Cluster (both Sales amp; Marketing working budgets)
- Drive the creation and tracking of digital joint business plans (JBPs) including digital initiative implementation (e.g. optimizing on-site search) with account teams
- Drive marketplace mapping amp; cluster account prioritization
Knowledge, Skills And Abilities
- Growth and a Digital mindset
- Broad and deep functional knowledge in Sales (eCommerce, operational, financial and processes), with some exposure to digital consumer experience
- Excellent negotiation skills, the ability to influence and have impact, creatively craft and build brands and businesses.
- Strong influencing and networking skills to effectively manage interdependencies and projects in the matrix
- Confident with online sales forecasting, web analytics and digital metrics like conversion, CTR
- Consumer and customer obsessed with a deep understanding of both the retail customers you serve, as well as your end-consumer so that you can tap into consumer demand and customer opportunities as they arise
- Proven track record of delivering versus measurable sales targets
- High degree of commercial and business acumen
- Expert knowledge of various business principles such as marketing strategy, financial analysis, and supply chain oversight
- Experience across global markets is a plus
Minimum Qualifications- Bachelor's degree in Marketing/Information Technology required; MBA a plus
- 3+ years of eCommerce experience at a consumer brand or online retailer
- Industry: sporting goods / retail / consumer goods
Benefits
- Competitive Salary and Benefits