Content Growth Marketing Specialist

Content Growth Marketing Specialist
Found.ation, Greece

Experience
1 Year
Salary
0 - 0
Job Type
Job Shift
Job Category
Traveling
No
Career Level
Telecommute
No
Qualification
As mentioned in job details
Total Vacancies
1 Job
Posted on
Apr 22, 2021
Last Date
May 22, 2021
Location(s)

Job Description

Found.ation is looking for a mid-level Content Marketing expert for a full-time position, in order to be a part of a broader Outreach Team. The candidate will be responsible for developing and executing a comprehensive brand, marketing and communications strategy focused on increasing sales and awareness for products, services and programs of the organization, as well as the entrepreneurial ecosystem that it supports (startup, innovation and education pillars). She/he will be reporting to and working closely with Found.ation’s Outreach Team Manager, but is also encouraged to evolve, take initiatives, bring new ideas and implement marketing activities on her/his own.

Strong content creation skills and excellent command of language in both Greek and English are a must. Good knowledge of marketing tools/platforms, analytics and SEO practices is a strong asset.


Responsibilities

  • Supervise and direct the workflow and execution of the growth marketing strategy to drive lead generation in support of revenue targets and audiences related to the organization’s projects.
  • Oversee marketing-related initiatives, brand and messaging, content and communications.
  • Assist in the development of social media strategy and set goals to increase awareness and user engagement. Use a mix of tactics including PPC, SEO, email and content marketing, landing pages, native articles, social campaigns, etc.
  • Continually optimize conversions using A/B testing, tracking tools and industry benchmarks.
  • Seek out and implement creative ways to drive quality leads and improve business results.
  • Spark conversations on social media by creating intelligent, insightful and quality content (in both Greek and English) that emanates the organization’s values and culture to external audiences.
  • Assist in social media community management on Facebook, Linkedin, Twitter, YouTube, Instagram and more.
  • Work alone or with internal stakeholders to develop original and innovative content related to our projects, events and various media channels.
  • Create retrospective reports and briefs analyzing the social media footprint and KPIs.
  • Work under team’s framework, strive for optimization, uphold processes and assist in developing new ones.
  • Be an active Found.ation ambassador for innovation, technological education and digital transformation.

Requirements

  • Excellent command of Greek and English (written/spoken) is a prerequisite for this position.
  • Good knowledge of digital tools for content creation, marketing automation and content management.
  • More than 3 years of professional experience in relevant positions.
  • Proven track record of inbound and outbound marketing techniques with hands-on experience that includes SEO, lead nurture email campaigns, content marketing, website optimization, etc.
  • Creative out-of-the-box thinking.
  • Very good project management skills and ability to work on own initiative, maintain pace and be responsible towards clients.
  • Ability to multi-task and strong organizational skills.
  • Good analytical skills to uncover key insights.
  • Very digitally aware and tech-savvy.
  • Willing to improve his/her skills and knowledge and able to learn fast on the job and from partners.
  • Good business understanding and results-oriented approach.
  • Experience in a technology related industry will be considered a strong asset.

Benefits

  • Competitive full-time salary.
  • A great opportunity to grow and work with amazing people and large organizations.
  • Ability to work remotely.

Job Specification

Job Rewards and Benefits

Found.ation

Information Technology and Services - Athens, Attica, Greece
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