Head of Online Presence
PEOPLECERT, Greece
Job Description
PeopleCert is a global leader in the certification industry. We certify professionals on highly-valued methodologies and essential business skills.
We are looking for a digital marketing manager that will lead the Online Presence department. The successful candidate will be responsible for the execution of all onsite activities, related to customer journey and how to optimize the user’s experience leading from interest to conversion. If you are passionate about digital, have a solid understanding of websites platforms, analytics and e-commerce, we would love to hear from you.
Responsibilities
- Perform research on current benchmark trends and audience preferences
- Optimise onsite customer journey in charge of SEO, SEM and CRO projects
- Design and implement websites strategy to align with business goals
- Set specific objectives and report on ROI
- Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news) at the relevant company’s CMS platform
- Monitor SEO and web traffic metrics (use of google analytics)
- Collaborate with other teams, marketing, sales and customer service to ensure onsite brand consistency
- Stay up-to-date with current technologies and trends in digital marketing tools (SEMrush, Hotjar, etc.)
Requirements
- BSc degree in Marketing or relevant field
- 5+ years of experience in Digital Marketing
- Hands on experience in web content creation and maintenance through CMS (Sitecore/ WordPress)
- Experience in basic HTML/ CSS
- Solid knowledge of SEO, SEM principles
- Familiarity with web design - understanding of UX/ UI
- E-commerce experience will be considered a plus
- Knowledge of online marketing channels
- Excellent level in the English language (C2 level certification, LanguageCert C2 LTE or C2 IESOL certificate would be a plus)
- Excellent communication skills
- Analytical and multitasking skills
Benefits
- Work in an international, dynamic and fun atmosphere among young and smart people
- Huge learning experience in using best practices and global environment
If you are looking for an international, fresh and fast growing environment to enhance your career further we would like to hear from you!
About PeopleCert
PeopleCert is a global leader in assessment and certification of professional skills, partnering with multi-national organisations and government bodies for the development amp; delivery of standardised exams. Delivering exams across 200 countries and in 25 languages over its state-of-the-art assessment technology, PeopleCert enables professionals to boost their careers and realise their life ambitions.
Quality, Innovation, Passion, Integrity are the core values which guide everything we do.
Our offices in UK, Greece, Cyprus and Turkey boast a culture of diversity, where everyone is different, yet everyone fits in. Our commitment is to develop and maintain a workforce that reflects the very diversity of our customers and the communities in which we do business.
For more information, please visit the corporate website www.PeopleCert.org
PeopleCert regrets that due to the large volume of applications received, we will only consider those who solely correspond to job requirements as listed above.
All applications will be treated with strict confidentiality.
Working on Home Office (HO) Secure English Language Tests (SELTs)
Any person who is engaged by PeopleCert to work on the SELT service must undergo a Background Check prior to commencing their SELT duties. All SELT personnel will be required to complete a declaration (provided by PeopleCert) where the existence of any criminal record and/or bankruptcy must be declared.
- If working on the SELT service in the UK, background checks will include:
- A basic or enhanced Disclosure Barring Service (DBS) check
- Right to Work in the UK check (including nationality, identity and place of residence)
- HO security check (Baseline Personnel Security Standard (BPSS) or Counter Terrorist Check (CTC)
- Financial background check
- Employment reference check.
- If working on the SELT service anywhere in the world (outside of the UK) personnel will undergo background checks that are equivalent to those stated for the UK.