Web Content Administrator
Toyota Hellas, Greece
Job Description
TOYOTA Hellas S.A. is member of Inchcape Plc Group of Companies, the global industry leader in the premium automotive Distribution and Retail sectors.
Inchcape Plc is present in 33 national markets and operates as a key strategic partner to the world's foremost premium and luxury car brands for whom we provide an effective and customer centric route to market for vehicles and parts.
TOYOTA Hellas is the Greek automotive market leader representing TOYOTA Motor Corporation products in Greece under the brand names of TOYOTA and LEXUS for over 30 years now, striving to provide ultimate customer experience.
Toyota Hellas is seeking for a Web Content Administrator to join the Marketing team.
The Web Content Administrator will be responsible to manage and oversee the content presented on Toyota amp; Lexus websites and apps. He or she must understand search engine optimization (SEO) in order to be able to craft content that optimizes SEO performance. The candidate will also support set-up, execution and monitoring of all marketing automation activities and should be able to work with the web analytics.
Owning amp; responsible for the local brand web profile
- Localize Pan-E content and generate quality web content for Toyota and Lexus websites and Apps
- Implement necessary changes in websites in order to enhance the user experience
- Publish product pages, promotions, articles, news and brand content
- Set-up, execute and monitor all marketing automation and email marketing activations
- Be aware of emerging digital trends and propose potential applications
- Work with internal cross functional teams to ensure flawless communication and execution of all marketing aspects
- Conduct Keyword Research and web site structure to define the opportunities and priorities
- Manage search agencies as required for quality delivery and efficiency as well as tactical objective setting for performance and ROI
- Understand how page structure, load performance and mobile experience affects search ranking and drive improvements and how to innovate within OEM guidelines and inadequacies.
- Identify and introduce continuous improvement initiatives to maximize efficiencies and costs.
- Collaborate closely with the Regional Search Lead to align on best practice and performance against Search goals.
Requirements
- University degree in the field of Business, Marketing, Digital or similar
- 2 years’ experience in:
- Web content creation and maintenance through CMS (Adobe, Microsoft or similar is preferred), web content development and digital marketing
- Experience in basic HTML / online Analytics / SEO /SEM
- Experience in email marketing activities and platforms
- Basic knowledge in graphic design, image and video editing
- Able to multitask and prioritize
- Fluent Greek and English, both verbally and written
- Detail-oriented and highly organized
- Strong analytical skills and data-driven thinking. Able to gain insights to define priorities and strategies for change and growth
- Advanced level proficiency with Microsoft programs (Word, Excel, Outlook, PowerPoint, etc.)
Benefits
- Competitive compensation amp; benefits
- Private Life amp; Medical insurance
- Pension Plan
- Training amp; Development opportunities
- Excellent working environment