Digital Marketing Specialist (Remote-first)
wappier, Greece
Job Description
wappier is introducing to the world Intelligent Revenue Management, optimization technology that transforms the way app developers and marketers maximize consumer revenue by using powerful AI that goes beyond typical marketing automation. By analyzing more than 2 billion data facts per day, wappier tracks, models, predicts, and influences each consumer’s behavior in real-time. The platform’s machine learning-based data visualization, loyalty automation, and revenue optimization solutions enable enterprises to leverage descriptive analytics to review the past, predictive analytics to forecast the future, and prescriptive analytics to affect future behavior with personalized next best action recommendations.
wappier was founded back in 2015 to make apps happier. It was a team of 5 mobile tech veterans who aspired to revolutionize the mobile app ecosystem. We are now a team of 65, building 2/3 of the company with engineering and data science roles to make our mission thrive. Having secured our first round of financing by a top-tier US VC, we expect to be 90 by Q4 2021 to skyrocket our Intelligent Revenue Management Platform.
The best is yet to come, come grow with us!
We are looking for a Digital Marketing Specialist an innovative and passionate Digital Marketer with challenging ideas to expand our company's digital footprint, boost brand awareness and online customer engagement and strengthen our market presence. Reporting to the Marketing Director, this role works collaboratively to design and content team members to drive the digital and social media strategy, while working together with a range of stakeholders across the business to ensure digital marketing tools and best-practice processes are adopted.
RESPONSIBILITIES:
- Identify and execute new opportunities to build brand awareness, drive online engagement, grow digital visibility, and increase web traffic
- Design, plan, execute and optimize digital media campaigns and social media strategies to achieve optimal performance against goals (ROI and KPIs)
- Manage and drive both on-page SEO and off-page SEO activities
- Manage and own newsletters and email marketing campaigns. Contribute to B2B lead generation funnel design and optimization across each marketing touchpoint, using data analytics and best practices
- Manage all aspects of social media interaction between audience and the company
- Partner with content to implement and coordinate digital editorial calendars and to optimally use content and collateral resources across the digital journey to drive leads, newsletter subscribers, awareness, and / or other important metrics
- Support new websites development and content/webpage/UX updates, create campaign landing pages. Continually striving to enhance the online visitor/customer journey experience
- Support online/virtual platforms events, webinars, etc
- Monitor, analyze, report and interpret website and campaign analytics using multiple platforms, including Google Analytics, Google Search Console, and social media platforms
- Stay up to date on digital marketing and social media trends; share relevant info with internal team and help identify future digital marketing opportunities
Requirements
- Bachelor in Business, Marketing, Digital Media, Communications, or a related field
- 3+ years of working experience in digital marketing, social media, Google AdWords, Google and web analytics tools, and search engine optimization (SEO)
- Experience with email marketing and automation tools
- Digital marketing experience in both B2C and a B2B environments preferred
- Excellent written and verbal communication skills
- Excellent command of English
THE IDEAL CANDIDATE WILL ALSO HAVE
Benefits
At wappier we are growing our team with the vision of having top performers who contribute directly to the growth of the company.
We offer:
- Stock option incentive plan
- Private health insurance plan for you and your dependents
- Annual training budget allocated to certifications and courses of your choice
- Employee referral bonus scheme
- Online yoga sessions
We are an equal opportunity employer and value diversity. All employment is decided on the basis of qualifications, merit and business need.