Demand Generation Team Leader
MarineTraffic, Greece
Job Description
We’re a fast growing group of 130+ talented people, spread over three continents and united by one common mission: To improve efficiency in shipping through transparency and data-driven decisions.
Being at the forefront of a movement that's leading to a new digital era for shipping, we continuously set ambitious goals that often produce complex challenges and drive us to constantly innovate.
As a result of our significant growth, we are looking for a Demand Generation Team Leader to join the Marketing team in our Athens office.
As the Demand Generation Team Leader you will manage a team of marketers who are responsible for strategic and tactical initiatives that build cost-effective acquisition channels and align marketing and sales activities
Responsibilities
- Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content.
- Partner with Product Marketing and Media amp; Comms teams to build and manage a rich content calendar that attracts qualified audiences to MarineTraffic properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.).
- Work closely with Sales and other teams to understand how marketing activity turns into customers, and continually refine the conversion process.
- Manage, measure, and optimize the performance and effectiveness of all lead generation campaigns (organic, referral, events, social media) and marketing automation.
- Research target markets and emerging opportunities.
- Stay current with lead generation best practices, strategies, and industry standards.
Requirements
- Excellent command of the English language. English native speaker would be a plus.
- University Degree ideally in Marketing or Media Communications.
- Minimum of 5 years Digital Marketing experience, working across marketing channels incl. Web, social, search and email
- Marketing Automation experience (ideally with HubSpot).
- Data-driven: experience in developing actionable insights through user behavior data.
- Good understanding of all aspects of SEO.
- Copywriting skills: from landing pages to emails you can write copy that converts
- Comfortable with Photoshop, HTML, CSS
Benefits
- Work in a learning organisation and thriving startup culture
- Address with our solutions the global Shipping Industry client base
- Huge room for creativity and innovation
- Pleasant and fun working environment
- Private medical insurance
If you’ve read the description carefully and feel you are a genuine fit for this role, which is both challenging and fun, we would like to hear from you.
Get your career on course by joining a globally recognised industry leader. Apply now.