Head of Sales and Marketing
SlashData, Greece

SlashData is the leading market research company in the software developer economy: we help the world understand developers and developers understand the world. We survey 40,000+ developers annually - across mobile, IoT, desktop, cloud, AR/VR, web, games, data science, and machine learning - to help clients such as Microsoft, Meta, Google and Amazon understand who developers are, what tools they love or hate and where they are going next.

We’re now looking for a full-time Head of Sales and Marketing at SlashData reporting directly to the CEO. You will have strong interpersonal, leadership and communication skills and will possess in-depth knowledge of sales and marketing. You’ll be working remotely based in Europe, with our distributed team.

Requirements

Who we’re looking for:

• Experience in building robust sales and marketing strategies aligned with overall company strategy.
• Experienced in sales forecasting, analysing sales and marketing funnel data (to identify leaks and optimise conversion rates) and providing regular reporting.
• Experience managing budgets, timelines and resources effectively to execute sales and marketing initiatives and annual planning.
• A proven track record in generating high sales revenues and exceeding targets; month in, month out.
• Experienced in managing both high profile clients and partners, building up rapport and negotiating beneficial terms.
• Exceptional communication skills with the ability to comprehend the needs of our customers and create innovative solutions to address customer problems.
• Strong understanding of the target audience, market trends, and competitor landscape.
• Familiarity with marketing tools, technologies, and trends.
• The ability to work in a fast-paced environment with minimal supervision; a high proportion of our clients are based in the US so working within this timezone is essential.
• Experience in recruiting, training and upskilling sales and marketing teams.
• Experience using CRM tools - we use Zoho.
• Strong interpersonal and leadership skills with the ability to inspire and build high performing teams.
• Growth mindset and a 360 commercial understanding of both sales and marketing strategies.

What you'll be doing:

• You will own the results of the sales and marketing teams as a whole.
• Managing the sales and marketing teams; you will have up to 5-6 direct reports.
• Communicating the sales and marketing forecasts and targets / ensuring targets are met.
• Developing and executing the sales and marketing strategy developed at the start of each year.
• Analysing metrics, key performance indicators (KPIs), sales funnel, lead generation funnel and other data to measure the effectiveness of strategies and campaigns.
• Creating and driving the strategic vision for client-centric product marketing.
• Owning the optimisation of the lead generation funnel.
• Providing regular reports and updates to the Leadership Team / Board of Directors on performance.
• Collaborating with key departments across the company to align sales and marketing strategies with operations, tech, and production teams.
• Effectively delegating tasks and empowering team members whilst providing guidance and support.
• Team member development; running 3 month reviews with direct reports, providing feedback and guidance to the team members for long term growth and development.

• Representing SlashData via event participation and active engagement on social media.
• Creating and fostering a network of strategic partners.
• Continuously improving product marketability and profitability goals.
• Recruiting new hires for both teams when required.

Bonus points for:

• Knowledge of the Market Research Space.
• Understanding of current software technology trends.

Key success metrics:

You will be successful in the role if in the first 6 months you have:

• Improved Lead conversion rate by at least 1%.
• Fostered the relationship with two new Strategic Partners.
• Reached End of Quarter Targets in Research Sales.
• Fostered internal team relationships.

Benefits

• Opportunity to make a difference as part of the leading research company in the developer economy.
• Competitive salary + commission.
• Additional bonus based on performance and company profitability.
• Flexible working environment.
• Annual training budget to develop your skills and career.
• Monthly book allowance from Amazon, on any book you like.
• Spotify Premium subscription or Netflix.
• Annual co-working budget.
• Initial office set up budget to ensure you have

Job Rewards and Benefits