Product Marketing Specialist
Dialectica, Greece
Job Description
About Dialectica
Dialectica is aB2B information services firmthat serves the world's top business professionals, by enabling them to gather real-time information and insights from industry experts across various markets, industries, and regions.
Driven by our mission to achieve unparalleled customer recognition, we are developing the most trusted and innovative knowledge-sharing platform in the world.
Dialectica has been recognized asone of Europe’s fastest-growing companies by the Financial Times for 4 years in a row, a Top Employer for Recent Graduates by The Career Directory in Canada and a Best Workplace.
We believe in supporting our people to do their best work and grow, and building a dynamic, empowering, and respectful workplace is core to our purpose:Accelerate the shift to a prosperous society by empowering better decision-making.
With a global presence spanning5 officesacross3 continentsand a highly-trained team of over1,000 employees, we are always looking for individuals who share our belief that our work transcends individual and organizational benefits, contributing significantly to the collective advancement of society. Our values serve as a mirror reflecting our culture and beliefs, defining not only who we are but also shaping how we work and what we stand for. These values include:
- Respect
- Teamwork
- Ownership
- Growth Mindset
About the Role
We are looking for a tech-savvy and results-driven Product Marketing Specialist to join the Global Marketing team at Dialectica. In this role, you will be instrumental in developing and executing strategic product marketing programs for our solutions targeting different client segments. The ideal candidate possesses a deep understanding of B2B marketing, and is passionate about driving business growth through targeted marketing strategies.
Responsibilities
GTM Strategy
- Develop and execute comprehensive go-to-market strategies, to ensure successful product launches and customer expansion.
- Collaborate cross-functional with leadership, Client Service Team, product, and business development, to align marketing plans with overall business objectives.
Content Creation
- Create compelling and targeted marketing collateral, including but not limited to product messaging, blog posts, case studies, product videos, and email campaigns.
Sales Enablement
- Communicated the value proposition of our solutions internally to the Client Service Team. Develop, maintain and distribute sales assets and collateral that improve and facilitate the business development efforts throughout the sales cycle.
Market Research
- Conduct thorough market research to inform product position, and messaging.
Thought Leadership
- Establish and maintain a thought leadership presence in the industry by contributing to industry forums, writing thought leadership pieces, and participating in relevant events.
Requirements
- Bachelor's degree in marketing, business, or related field.
- Advanced degrees or product marketing certifications are a plus.
- At least 2 years of proven experience in B2B product marketing, with a track record of successful product launches and revenue growth.
- Strong analytical and research skills to understand market dynamics and customer needs.
- Exceptional written and verbal communication skills, with the ability to create impactful marketing content.
- Familiarity with digital marketing strategies and tools, including SEO, SEM, and email marketing.
- Ability to work independently and collaboratively in a fast-paced environment, managing multiple projects and deadlines.
- Previous experience in information services or consulting is preferred.
Benefits
- Learning and Development programs including but not limited to our onboarding bootcamp, and step up programs
- Be part of a creative, entrepreneurial and fast-paced, workplace guided by the values of transparency, diversity, quality, caring, teamwork, ownership, leadership, and constant improvement
- Competitive compensation schemes including an annual performance bonus
- Private medical insurance and competitive savings plan
- Sponsored health and wellbeing and team bonding activities
- The opportunity to work and live in different office locations through our exchange program
- Work in a collaborative, and diverse hub in the heart of the Athens