Campaign Specialist (CRM/email)
Etraveli Group, Greece
Job Description
Who we are
Etraveli Group is the globally leading company for tech solutions and fulfillment capabilities for online sales of flights. We are here to solve complexity, by connecting millions of flights and travelers across the globe. We hold consumer online travel agency brands like Mytrip, GoToGate amp; Flight Network and serve exclusively Booking.com with flights. Etraveli Group has also established strategic partnerships with companies like Skyscanner, Google Flights, TUI, etc.
Every day we strive to make the world smaller for our customers and bigger for our people. Our diverse team of more than 2000 passionate professionals is what makes us the industry’s tech wonder and the best in the world at what we do. Our major offices are in Sweden (HQ), Canada, Greece, India, Poland.
With the Greek office being one of the largest, hosting around 530 employees working from the center of Athens for the rest of the world.
Join us and start as a Campaign Specialist (CRM/email) in the Customer Services team!
About the Role
The CRM team is part of the Customer Experience team within Customer Services department and owns customers’ post-booking digital communication channels. By streamlining the processes for CRM campaigning, the CRM team optimizes the trip experience for Etraveli Group’s millions of customers, and promotes our business and sales goals.
The Campaign Specialist will join us in launching up-/cross-selling campaigns, transactional messages, retention campaigns, partner/airlines promotions, and many other communications across all the customer journeys for our brands.
The position will be based at our Athens office.
Responsibilities include:
- Initiate and execute campaigns based on briefs or through personal initiative.
- Create automated omnichannel campaigns and ensure each customer receives timely, relevant messages that support our business and sales objectives.
- Actively manage setups on marketing tools, requiring a blend of creative and technical skills.
- Develop mobile-friendly email templates and enhance them with personalization and advanced features.
- Collaborate with internal and external stakeholders to determine the most effective content mix for our customer segments.
- Improve our communication strategies through A/B and multivariate testing.
- Analyze campaign performance, recommend enhancements, and provide reports on the sales revenue generated by CRM marketing initiatives.
Requirements
- Minimum of 3 years' experience in a CRM team, ideally working with campaigns targeting multiple markets.
- Bachelor degree in Marketing, Business Administration, Communication, Social Studies. Any certification in Digital Marketing courses will be equally appreciated.
- Previous experience with at least one CDP/ CRM/ Marketing automation tool.
(ex. Salesforce Marketing Cloud, HubSpot, Iterable, Braze etc.) - Experience with Oracle Responsys is a significant plus.
- Experience with Excel and analyzing KPIs.
- Fundamental understanding of HTML/CSS. Knowledgeable with APIs, SQL amp; dynamic content in emails.
- Fluency in English.
- Familiar with Privacy and Data protection directives and requirements (eg. GDPR, CCPA).
- Comfortable working in a multicultural, primarily English-speaking environment, adaptable to continuous changes.
Additionally, we encourage applications from candidates with technical skills (such as tool integrations, website tracking, API connections, familiarity with front-end tech stack, or similar) who are interested in further developing their expertise in Digital Marketing/CRM.
Benefits
We are looking for people who would make the world smaller for travelers but want a bigger world of opportunities for themselves. With us you can enjoy:
- Health Benefits - Through partners, we offer a private health insurance plan. We also offer the possibility to use 2 extra medical leave days in case of need.
- Monthly ticket restaurant card - to spend in one of the thousands affiliated restaurants, cafes, stores or supermarkets across Greece.
- Hybrid working environment - having the opportunity to work both remotely and at the office enabling you flexibility! #LI-Hybrid
- Office in the City We sit on bright, large floors (over 4000!) in central Athens. Just a short walk from the Ambelokipi Metro station.
- Team activities - We also like to schedule company/department/team activities and events outside the office space!
- Fun amp; Work - We have a relaxed work environment where you can enjoy free breakfast,