Junior Social Paid Ads Specialist
LearnWorlds, Greece

LearnWorlds is on a mission to educate. Our powerful all-in-one platform enables trainers, educators, and enterprises to create and offer unique learning experiences. The cloud-based e-learning platform offers tailor-made solutions, from creating whole e-learning websites to author online courses as well as providing the right tools to sell them on a B2B/B2C function. In this way, Learnworlds aims to offer a holistic online learning experience. A huge emphasis is being given to creating student satisfaction and deep, lasting connections between learners and instructors.

Today, LearnWorlds has c.8500 customers in more than 140 countries and our team is fully remote. However, we also offer the option of working from the office for those who want to mix things up. We have offices in Athens, Chania, and Limassol.

We are seeking a passionate and knowledgeable Junior Paid Advertising Marketing Specialist to join our Performance Marketing team.

The successful candidate will be responsible for creating, monitoring, managing, and optimizing modern, paid channel ROI-focused campaigns mainly across Facebook, Instagram, Twitter, LinkedIn, TikTok, and other platforms.

The position within our growing team requires hands-on experience in paid social campaign creation and optimization, bid management, testing, analysis, and reporting.

• Assist in developing and implementing user acquisition plans across all primary and emerging paid channels based on the brief at hand.
• Assist in designing, configuring, executing and optimizing integrated social paid campaigns across our Meta, Twitter, LinkedIn, TikTok, Capterra, and other review website paid ads, as well as other platform accounts.
• Constantly dive into campaign performance metrics to surface new learnings and translate insights into actionable improvements against KPIs
• Ensure accurate tracking and reporting of cost per lead and paid acquisition spend within budget; manage pacing and budget re-forecasting.
• Investigate competitors’ campaigns and industry paid channel trends.
• Partner with Product and Content Marketing Teams to A/B test and iterate on high-performing creatives, formats, landing pages, and copy.
• Follow industry trends and best practices related to online advertising, drive innovation, and contribute to case studies, blog articles, and training. Contribute to projects, process changes, and roll-outs.
• Think creatively and work closely with the entire Demand Generation Marketing team to develop innovative tactics and strategies that drive results.

Requirements

Must-Have:

• Bachelor's degree or higher
• Experience in some of the following: Meta Ads Manager, and/or Twitter Ad Manager, TikTok Ad Manager, and LinkedIn Ad Platform.
• Circa 1 year of experience working in the paid marketing space with practical experience with ad interfaces.
• Experience with advanced Excel functions such as pivot tables, etc.

Our ideal candidate has:

• Excellent attention to detail.
• Passionate about social media, emerging media and the technologies used for acquisition campaign advertising and operations, such as ad serving, audience and inventory management tagging and tracking.
• Data-driven mindset with a focus on real-time performance optimization, with an ability to organize and scrutinize data, interpret metrics and identify trends.

• Audience research, campaign buildout, ad creation, A/B copy testing and some bid management and lead generation experience.
• Landing page testing experience will be a plus.
• Strong internal and external communication skills
• A desire to think strategically, proactively and creatively, focusing on innovative and measurable solutions.
• Strong work ethic and a "do whatever it takes to get the job done" attitude to deliver results in a fast-paced environment.

Benefits

• Private life and health insurance plan
• 23 days of paid vacation leave per annum from year one
• Fully remote work if you prefer to work from home and annual home-office allowance.
• Culture committed to work-life balance and flexible hours for each and every employee.
• Company laptop
• 3 early summer Fridays
• Personal training budget per year
• Team educational materials and expenses, subject to management approval
• Eligibility for any additional employee benefits that the company may provide in the future
• Work in one of the globally top 5 e-learning courses platform
• An opportunity to grow alongside us and shape the look and feel of tomorrow's e-learning
• An entrepreneurial, international, and highly motivated team with a flat hierarchy that will both challenge you and

Job Rewards and Benefits